Mercedes-Benz Fashion Week Mexico arrives in Monterrey to celebrate its 15th anniversary

Mercedes-Benz Fashion Week México llega a Monterrey para celebrar su XV aniversario
Original article in L'OFFICIEL

The first city on the tour has a slate of physical and digital activities from May 7 to 12.

Since 2006, with each new edition, Mercedes-Benz Fashion Week Mexico has built a more solid panorama for the fashion industry in our country . This year, it celebrates its 15th anniversary and the calendar of celebrations includes different cities that are part of the epicenter of national fashion with the aim of bringing the designers' proposals closer to audiences outside of Mexico City. In a hybrid format, which includes luxury experiences with all the relevant health controls and a digital billboard on the official YouTube channel, there will be special content on its social networks.
On May 7, begins in Monterrey a fashion box titled " 15 years, 15 designers ", an event that will take place at the Cuerno Restaurant and will showcase designers who have been part of the platform's history. On the other hand, On May 8 there will be a Cancino parade and Alfredo Martinez at the Higher School of Music and Dance of Monterrey. Besides, local talent will be supported with a performance special dance by the Monterrey jewelry brand, Mani Maalai .

The digital billboard from May 11 to 12 will be made up of CEDIM and Instituto Di Moda Burgo de Monterrey, CENTER of Mexico City and two large local firms: Cesar Valverde and Edher Gin . Likewise, the fashion films by Alejandra Raw , Collectiva Concepción and Vero Díaz .
The celebration tour Mercedes-Benz Fashion Week throughout the country will continue in Quintana Roo and the State of Mexico . And for the first time it will arrive in Yucatán , an emblematic place full of creativity and culture. Finally, the tour will come to an end in October in Mexico City .
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