Briston is a French brand with a very British inspiration and spirit, with a presence in more than 35 countries.

Briston watches stand out for the use of innovative materials such as cellulose acetate in the vibrant colors of the watches and a system for exchanging bracelets, creating a totally distinctive look.

Briston is the culmination of the entrepreneurial spirit and passion for watchmaking of its founder, Brice Jaunet. After a long career in the watch industry, with experience working at prestigious companies such as Cartier, Baume & Mercier, Raymond Weil and LVMH at Zenith, Brice ventured into creating a brand that captured his distinctive vision of style and functionality.